MyReward: Product Loyalty Scheme


"Increase your brand loyalty and attract new consumers by building and maintaining a loyalty scheme for your brands while getting a continuous flow of views and opinions from your real customers"

MyReward works in a few simple steps:

  • Customer buys the participating product which carries a unique secret code, part of the loyalty program, and advertised by the product supplier to encourage customer purchase.
  • Customer goes online to "MyReward" platform and creates a loyalty account using the secret code. Customer sets up a username and password for his/her account and completes an online questionnaire about his/her experience with the product. Results are delivered to the manufacturer/supplier in real time through an online dashboard system similar to our InTouch product experience management.
  • Every time a customer buys a product participating in the scheme, he/she logs in and registers the product using the secret code found on each package to receive the corresponding points.
  • At the end of each month, the system generates and sends a personalized email voucher to the customers who reached the points required for the reward, automatically updating their accounts. At the same time customers who did not reach the reward’s points are also informed about their points balance and are reminded of the points required for the reward.
  • At the end of each month, the MyReward system provides a detailed report with all changes in customers' loyalty accounts.

For more information on the service, please download the pdf

MyReward: Store Loyalty Scheme


Increase your loyalty and attract new customers by building and maintaining a loyalty scheme for your customers while getting the CRM analytics you need to understand customer behaviour and create one- to- one marketing campaigns.

MyReward store is the answer to any retailer who wants to have the benefits of a loyalty scheme and CRM but whose business model does not allow for the implementation of a typical plastic card loyalty system where customers accumulate points using their card at checkout and redeem points whenever they want to. Here the solution allows the retailer to create the scheme using customer accounts and send the reward vouchers to customers reaching the points’ threshold. Consider for example a B2B stationery company delivering stationery to its clients who order over the phone. The company has its customers' accounts so MyReward store tracks customers' purchases and issues and sends the bonus vouchers according to the threshold set by the company. Other examples of such businesses are quick service restaurants (QSR) mainly relying on delivery, hotel chains, automotive repair and oil change shops, courier services, utility companies, pay TV companies, telephone and ISP companies, B2B companies etc.

MyReward comes with a suite of CRM analytics based on client needs and sophistication. Bottom line, MyReward is the A to Z loyalty scheme, providing the points accumulation mechanism, CRM analytics and a direct marketing tool.

Services for both Store and Product Loyalty Schemes

We go all the way!

Approach your customers with personalized relevant coupons!


Options for sending coupons: E-mail

Advantages

  • Minimum mailing & administration cost
  • Ability to add additional content in email with minimum cost
  • Ability to track delivery & click through rate
  • Any personalization is feasible at a minimum cost

Disadvantages

  • Customer will need a printer to print coupon which may discourage some customers of going through the process
  • E-mail can go to "junk" folder depending on customer's firewall set up

Options for sending coupons: Mail

Advantages

  • Hard copy personalized coupons are ready to use (no need for printing or cutting), get more attention and have "more perceived value" by the customer

Disadvantages

  • Mailing coupons entails additional mailing and administration costs
  • Mailing coupons is not immediate: Consider delivery one week after customer rewards are calculated
  • Mailing to home address entails maintaining an updated and correct mailing address (including correct postal code)

Options for sending coupons: SMS

Advantages

  • Ability to personalize SMS with a unique voucher number to be used for redemption in the affiliated retailer, and once redeemed will be cancelled.
  • Direct and immediate effect
  • Very low cost

Disadvantages

  • Lack of creativity.
  • Limited number of characters and text in SMS.
  • Cannot send more info to client.