"Whether in traditional groceries or modern trade, gain a comprehensive understanding of your brand's key performance indicators versus your competition"
Manual, scanning, or combined methodologies are utilized to collect category and product information from a sample of retail outlets representative of a pre-defined retail trade.
Trended information on brand sales, market share, distribution, price, and other key measures are delivered via an interactive platform which allows customization of analysis and queries.
Data is available on a continuous subscription or ad-hoc basis.
"Track and understand your brand's performance by retailer gaining precise insights on specific activities such as promotions and new product launches"
An innovative KA Data Content Management service is provided whereby sales data of individual retailers, supplied to us on a periodical basis (through respective non-disclosure agreements with each client), are coded to meet the requirements of the different users, either in sales, marketing or at the top management level.
Data is delivered in database format for deep dive analysis or through an online interactive dashboard.
Also, dashboards can be set-up and customized for the business intelligence requirements of each specific user.
As a manufacturer of consumer packaged goods, you may receive weekly or monthly scanning data from your key account (KA) retailers. This data may come from across different markets, delivered in multiple data formats, and have different codes and product attributes for each of your categories. Consolidating this data into one dataset and on one platform in order to view and analyse your performance and your competitors by KA, can be a real headache.
HARMONY is a service from RetailZoom that delivers your KA data into one harmonised data set on one platform, available on-line and off-line, providing you with quick and easy access to the information you need, rather than having to wade through disorganised and multiple datasets. How does it work?
Harmony helps you understand your brand performance – which stores perform and which don’t. Being able to access data easily means you can identify developing business opportunities and build credibility with your retailers, ultimately leading to a more profitable relationship.
What do we need from you?
The rest is up to us!
"Up to 70% of brand selections are made in store and 68% of buying decisions are unplanned: this means that the point-of-purchase (POS) is not just one of various marketing venues. Don't miss your final and ultimate opportunity to sell your products"
We offer a complete measurement of the POS landscape ranging from the implementation of promotions and price strategies to the evaluations of merchandisers and sales force performances to the penetration of new launches.
Any other information that clients require, e.g. source of purchase, frequency of purchase, service satisfaction, payments, outlet characteristics etc.
It is also possible to make a study that is totally tailor-made to a client’s needs and to be run at the client’s critical times.
RetailZoom Store Diagnostics reporting depends on the clients’ marketing activities and needs. These needs could dictate the cycle of data collection and the reporting frequency for a particular sample or universe.
Experienced Retail Zoom personnel collect and dispatch data and photographs in real time using the latest technological devices.
The collected data is immediately examined by experienced executives, processed through proprietary advanced software and delivered to the client within 36 hours.
To assure absolute quality, supervisors physically visit a 10% of all outlets and double-check the accuracy of the data collected.
"Get an up-to-date picture of the evolving retail trade landscape with detailed information on all points of sale relevant to your business. Establish the right universe for your distribution, sales and marketing strategies"
Outlet Information, ranging from name and location of store to GPS coordinates and brand handling, is collected across the entire retail trade in order to enumerate the retail universe.
Census questionnaires are customized to address key and strategic business objectives.
» See here a Data Querying Snapshot sample in PDF
"Evaluate within each individual retailer how effective your promotions are against competition"
Weekly sales data is used to evaluate the effectiveness of price promotions.
Key insights provided are:
"Maximize sales and profit by slicing the market in price points to locate the optimal price for your products"
Weekly sales data is used to evaluates sales at different price levels across time
Key insights provided are:
"Let real life information guide you towards the optimal price for your products vis-a-vis your competition"
Real historical store by store data is used to evaluate sales performances of products in a competitive context
Key insights provided are:
Dig into consumers’ baskets with an in-depth analysis of shopper transactions over time and gain accurate insights on how categories and products are being purchased. Basket analytics are available either for FMCG retailer specific data, where approved by the retailer, or for aggregate data from all retailers. Check out what applies to your country of interest.
Transactional data is analysed at the micro level and utilized to deliver to both manufacturers and retailers key insights such as:
To get the complete list of our basket analytics Key Performance Indicators for FMCG manufacturers please download our basket analytics checklist in pdf. You may choose all or any of the facts available.
"Make your promotions more effective by extracting meaningful insights from the leaflets leaflets 'jungle' of the current retail trade"
PromoTrack is a dynamic online system that tracks and analyses FMCG promotions advertised in grocery retailers' leaflets.
Leaflets and offers are updated on a daily basis providing insights on promotional strategies to both manufacturers and retailers.
It provides information on promo incidence, promo types, and promo prices at country, region, chain, and store level.
Users can also analyze the information at category, manufacturer, brand, and SKU level.
In today’s economic environment, where consumers chase promotions, such information is vital to implement the right promotions at the right prices and at the right time.
» For more information visit the PromoTrack Website.