E-commerce has come to stay! Based on feedback from RetailZoom Customer Voice programs, but also according to international projects* across Germany, UK, and the US, confirms that product/brand reviews are growing rapidly in importance as drivers to purchase amongst online customers. What is more, non-availability of a brand of interest in a particular website is far […]
READING TIME: 3 MINS Some things never change. Organizations through the ages survive and succeed because of their ability to listen to what customers want and deliver relevant products or services. Customer centricity is a popular buzzword, but the concept is ageless. I recall going to our local grocery with my mum as a child. Such a […]
Latest surveys show that even though the number of subscriptions in loyalty programs is rising globally, there is a constantly declining active participation in those. It is observed that more than 50% of the subscriptions in these loyalty programs are practically inactive. Why does this happen? Well, this happens for a very simple reason. It’s […]
All of us, at some point, have had a great customer experience or a really bad one. A recent bad experience was with my bank. There was a complete breakdown of communication on which documents were required to effect a transaction. The follow up explanation was that the additional documents requested, were part of their […]
Assortment Optimization is very critical for today’s retail market and must therefore be treated as a priority. In the retail industry, having the right products is essential for setting your business on the road to success. Retail assortment optimization and planning require systematic analysis of products sold in each store. Planning enables the business to […]